How to send PayPal and Venmo payouts via your admin account
Introduction
Paying customers quickly builds trust. With Trendful, you can send PayPal and Venmo* payouts to your customers in one click, right from your admin account.
*Venmo is only available for US recipients.
Connecting Your PayPal Business Account to Trendful
You need a PayPal Business account with Payouts enabled. Then connect it to Trendful:
- In your PayPal Business account, go to the ‘Developer’ dashboard

- Go to ‘API Credentials’ and select ‘Create App’

Enter ‘Trendful’ as the application name and click ‘Create App’

- In the Trendful app you just created, check that ‘Payouts’ is selected in the Features section

- In the Webhooks section, click ‘Add webhooks’

Add the URL https://api.trendful.com/webhooks/paypal and scroll down to the events to subscribe to: in the ‘Payments & Payouts’ dropdown, select all events that contain ‘payoutsbatch’ and ‘payouts-item’

Click ‘Save’ and check that your webhook was created with the right events:

- Check that payouts are enabled for your account
Before sending PayPal payouts from Trendful, you need to enable Live Payouts. To check, go to the Developer Dashboard and select "My Account" > "Permissions".

- Lastly, scroll up in the Trendful app and copy your Client ID and Secret Key.

Then log in to your Trendful Admin and go to Settings → Payout wallet → External wallets. Under PayPal and Venmo, click Edit, paste your Client ID and Secret Key, and click Save.

You're now ready to send PayPal and Venmo payouts!
Sending your first PayPal or Venmo payout
- Open the offer that's ready for payout. Scroll down to the Payout section and click Create payout.

- Choose PayPal or Venmo.
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Check the customer's PayPal email or Venmo phone number. If they haven't added it yet, you can still create the payout: the customer gets a notification to add it, and the payout goes out once it's added.
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Make sure your PayPal balance covers the payout plus the fee. If it doesn't, the payout fails. You'll be notified and can create it again once your balance is topped up. A single PayPal or Venmo payout can be up to $10,000.
You can also adjust the amount before sending.
- Click Send payout. If the customer has a PayPal or Venmo account, the money usually arrives within seconds to minutes. If they don't have a PayPal account, PayPal emails them so they can create one and claim the payout.
In your PayPal dashboard, you'll see two payments for every payout sent through Trendful: one to the customer and one to Trendful for the payout fee. The fee is 0.5% of the payout, capped at $10 on Launch and Pro, and $5 on Enterprise.
PayPal charges its own fee on top: $0.25 per payment for US domestic payouts, which works out to $0.50 per payout because there are two payments. Paying a customer whose PayPal account is outside the US costs more: 2%, capped at $20. See What does PayPal charge for payouts? for the full breakdown.
Managing Customer Payout Information
Customers sometimes forget to add their payout details. You can still send the payout: it goes out automatically as soon as their details are added.
On Pro and Enterprise, customers can add their details themselves in your resale app: they go to My account and pick their payout method in the Payout Method section.


You can also add their details yourself. Open the customer in Customers. The Payout methods section shows the methods they've added and the recipient details. To add, edit or remove a payout method, click Edit customer, make your changes, then click Save.


Conclusion
Once your PayPal Business account is connected, paying customers by PayPal or Venmo takes one click from any offer. Questions? Contact us.