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Privacy Policy


In our mission to make starting and scaling a resale business easier for everyone, at Trendful, we collect and use information about you, our

  • Clients using Trendful to run your resale business
  • Sellers (customers) who are selling pre-owned products to a Trendful-powered resale business
  • Visitors to Trendful’s websites, or anyone who contacts Trendful support

This Privacy Policy will help you better understand how we collect, use, and share your personal information. We may update this privacy policy if we change your privacy practices. If any of these changes are significant, we will let you know either via the email address we have on file or by your Trendful Admin Account.

Our values

Trust is at the heart of Trendful’s recommerce software, which includes you trusting us to do the right thing with your information. These values should help you to understand how we think about your information and your privacy.

Your information belongs to you

At Trendful we carefully analyze the types of information we need to provide our services, and we try to limit the information we collect to only what we really need to have. When possible, we delete or anonymize this information when it’s no longer needed. When developing and improving our products and services, our engineering team works closely to build with privacy in mind. Please keep in mind, that our guiding principle is that your information belongs to you and that we will only aim to use your information for your benefit.

Your information is protected from others

If your personal information is requested by a third party, we will refuse to share it unless you have previously given us permission or if we are legally required. If we are legally required to share your personal information, we will notify you in advance, unless we are legally forbidden to do so.

Why do we process personal information?

Generally, we process personal information when we need to fulfill a contractual obligation (i.e. to process your subscription payments in order to use Trendful’s software) or where we or someone we work with needs to use your information for a reason related to their business (i.e. to provide you with a service). Based on European law these reasons are called “Legitimate Interests.” Some “Legitimate Interests” include:

  • To prevent risk and fraud
  • To answer questions or provide you with other types of support
  • To provide and improve our products and services
  • To provide you with reporting and analytics
  • To test out features and/or additional services

At Trendful we will only process your personal information for these “Legitimate Interests” after evaluating the potential risks to your privacy. For example, by providing clear transparency into our privacy practices, offering you control over your personal information where appropriate, limiting the information we keep, limiting what we do with that information, who we send the information to, how long we keep your information or the technical measure we use to protect your information.

What are your rights over your information?

At Trendful we strongly believe that you should be able to access and control your personal information no matter where you are located. Depending on how you use Trendful, you may have the right to request access to, correct, amend, delete, port to another service provider, restrict, or object to certain uses of your personal information.

If you sell a pre-owned product to a Trendful-powered resale business and wish to exercise these rights over information about your sale, you need to directly contact the Trendful Client you interacted with.

If you are a Client, Trendful employee, or another individual that Trendful has a direct relationship with, please submit your data subject request to us through your Trendful Admin Account. Please be aware that if you send us a request relating to your personal information, we have to make sure that it is indeed you that is making the request before we can respond. Therefore, in order to do so, we may have to use a third party to collect and verify your identity.

How do we protect your information?

It is our mission to not only protect your personal information but also to ensure the security and integrity of our platform.

However, please be aware that no method of transmission over the internet, and method of electronic storage can be guaranteed to be 100% secure. This means we can not guarantee the absolute security of your personal information.

How do we use “cookies” and other tracking technologies?

We use cookies and similar tracking technologies on our website and when providing our products and services.

How can you reach us?

If you would like to ask about, make a request, or complain about how we process your personal information, please contact Trendful Support.

Trendful Inc.
16497 Acoustic Loop
Land O Lakes, FL 34638
United States