Overview of the customization options in the Resale App and Admin

Introduction

The Resale App is where your customers sell, consign or trade in their items with you. It's included on the Pro and Enterprise plans. On the Launch plan, you get the sell form instead. To learn how the app works for your customers, read our Introduction to the Resale App.

This guide walks through everything you can customize. You'll find almost all of it in your Trendful Admin under Settings → Preferences.

Built for whatever you buy

The Resale App isn't limited to one kind of item. You choose the categories your customers can sell to you, and you can name them yourself. Handbags, watches, sneakers, clothing, jewelry, accessories, even toys: if you buy it, your customers can submit it.

How your customers describe their item depends on the category:

• Guided categories. These come from Trendful's catalog. Your customers search for their item or pick the brand and model step by step, and they can get an instant offer based on your pricing strategy. Trendful's price database is deepest for designer handbags and watches: over 70K items from 43 handbag designers and over 100 watch brands.
• Your own categories. For anything else, your customers request a manual quote. They give the brand, the model, the condition, photos and any extra details, and you send them an offer from your admin.

Both kinds live side by side in the same app, so you can mix them freely.

Categories and brands

Go to Settings → Preferences → Sell Form & Resale App and click Edit next to Accepted categories & brands.

Accepted categories

• Pick categories from Trendful's catalog, or type your own in Add category.
• Your customers only see the categories you accept.
• If you don't set any, the sell form skips the category step and the Resale App shows every guided category.

Accepted brands

By default, a category takes any brand your customer types. To limit it, select the category and build its brand list:

• Guided brands come from Trendful's catalog. Your customer finds their exact product step by step and can get an instant offer.
• Manual brands are ones you add yourself. A customer who picks one goes straight to a manual quote.

In a category you created yourself, every brand is manual. You can also copy a brand list from one category into another.

What your customers fill in

These settings are also in Settings → Preferences → Sell Form & Resale App.

Accepted conditions

Choose the condition grades you accept and what each one means to you. You can add an example photo for each grade. Conditions can be set for all categories at once or differently per category, so a grade can mean one thing for watches and another for clothing.

Photos

• Minimum photos required: how many photos a customer must upload, from 1 to 8. Left empty, one photo is required.
• Photo labels: name each photo you ask for, like "Front", "Back" or "Serial number". Labels can differ per category.

Each photo can be up to 20 MB.

Additional details field

Change the placeholder text in the box where customers add extra details, to tell them what you want to know.

Photo recognition

Turn on Photo recognition and customers listing a handbag add their photos first, then pick the model from ranked suggestions. It works for handbags today.

Homepage, disclaimers and terms

• Homepage: edit the Heading (default "Sell with us") and Subheading (default "Describe your item, get an offer, ship it, get paid."). You can also add a Homepage alert banner to announce a promotion or a change.
• Disclaimers: add a General Disclaimer (bottom of the category page), a Condition Disclaimer (condition section) and an Offer Disclaimer (before a customer accepts or declines an offer). All are optional.
• Terms & Conditions: customers accept your terms when they create an account. Add a link to your terms, paste them as text, or upload a PDF of a contract.

Offers and pricing

Go to Settings → Preferences → Offers.

Offer types

Customers can be offered a Buyout, Consignment and/or Store Credit. In Offer descriptions & alternate button, you can rewrite the text shown under each option and add a second button next to Accept, for example to book an in-store consultation.

Instant offers or manual quotes

In Pricing strategy, turn Instant offers on or off:

• On: eligible items get an instant offer. Everything else comes to you as a manual quote.
• Off: customers only receive manual quotes, which you send from your admin.

Instant offers use Trendful's market prices, so they're available for items in the price database. Your pricing strategy sets the markup you keep for each offer type, and it can vary by category, brand or price range. You can also set limits above which no instant offer is shown. Our team sets up your markups and limits with you: contact support to change them.

Learn more in Introduction to creating a pricing strategy and Can I choose to have manual quotes?

Other offer settings

• Expiration period: offers a customer hasn't answered within this many days are marked as expired.
• Store credit timing: Instant issues credit as soon as the item is accepted. Consignment issues it once the item sells. Default is instant.
• Custom fields (Enterprise): fields you attach to items for your team's operations and reporting.

Branding

Go to Settings → Preferences → Branding.

• Display name and Logo: shown in your emails and on the sell form.
• Appearance: set your Primary color. On Enterprise, you can also set an Accent color, a Button style (Smooth, Rounded or Square edges) and a custom Font (contact us to set it up).

Emails and reminders

Go to Settings → Preferences → Emails. Use Preview emails to see what your customers receive.

• Email disclaimer: shown in the offer email, after a quote is accepted, and in the email with the shipping label.
• Response time: shown in the confirmation email after a customer requests a manual quote.
• Next steps: the numbered instructions at the end of each automated email.
• Reminder schedule: on every plan, remind customers who haven't answered an offer or shipped their item. Add up to 5 days, between 1 and 90, counted from when the offer was sent or the label was created. Reminders go out daily at 8am ET. See Can I set up automatic reminders?
• Social links: add your social accounts to the email footer.

More in Customize automatic emails.

Shipping

Go to Settings → Preferences → Shipping.

• Self-serve shipping labels: customers create their own label from the Resale App after accepting an offer. Available in the US and Canada.
• Preferred carrier: UPS, USPS or FedEx in the US, Canada Post or FedEx in Canada. If it has no rate for a shipment, we use the cheapest rate from another carrier. See How does the preferred carrier work?
• Require shipping address: customers enter their address before submitting an item.
• Insurance options: add insurance to every label, or let customers choose. See How does shipping insurance work?
• Require delivery confirmation: labels created by customers require a signature on delivery.
• Expiration period: unused labels older than this are canceled automatically, up to 29 days.
• Include packing slips and Packing slip verbiage (Enterprise): send a packing slip with the customer's name and item details, with your own message.

Learn more in How to create shipments.

Payouts

Go to Settings → Preferences → Payout.

• Send payouts through Trendful: pay customers by bank transfer (ACH, US only), PayPal or Venmo (US only) from your admin. Customers follow their payouts in My payouts.
• Payout methods: choose what customers can pick: bank transfer, PayPal, Zelle, Venmo, check, store credit, or e-transfer in Canada.
• Automatic deductions (Enterprise): subtract fees like the shipping label, insurance, authentication, cleaning or repair from the payout.

Customer accounts

Customers create an account the first time they submit an item. From it, they follow each item in My offers, accept or decline offers, print shipping labels if you allow it, see their payouts in My payouts, and update their details in My account.

Sharing your Resale App

Your Resale App gets its own link on trendful.com, like yourstore.trendful.com. Our team sets it up once your subscription is active. Copy your links in Settings → Preferences → Sell Form & Resale App, share them anywhere, or add the app to your website. See How do I integrate the app onto my website?

Questions?

Need a setting that isn't in Settings → Preferences? Email support@trendful.com and we'll help. Want to see how the Resale App could fit what you buy? Book a demo.