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Trendful company news

Partnerships, accelerators, events, and milestones from the Trendful team.

Inside the Luxury Innovation Summit: what Geneva taught us about luxury resale

Inside the Luxury Innovation Summit: what Geneva taught us about luxury resale

This September 1st to 2nd, 2025, we had the incredible opportunity to represent Trendful as a finalist at the Luxury Innovation Summit & Awards in Geneva. Selected in the Sustainable Luxury & Circular Innovation category, we pitched our Catalog & Pricing API alongside some of the world's leading innovators in luxury, circularity, and technology. It was a whirlwind experience with only 3 weeks' notice, a 24-hour journey from Florida to Switzerland, two days of intense panels and pitching, then another 24 hours back.

September 12, 2025

Inside the Luxury Innovation Summit: what Geneva taught us about luxury resale
Trendful's origin story: from closet to cutting-edge resale software

Trendful's origin story: from closet to cutting-edge resale software

Every company has a beginning, and Trendful's story is one of evolution, driven by a passion for the luxury resale market, technology, and problem-solving. Founded in late 2019, Trendful wasn't always a SaaS company, nor was its original mission to provide state-of-the-art resale software to merchants. In fact, it started as a humble luxury resale business, sparked by founder Jackie de la Parte's background working in the secondhand industry at art galleries and auction houses.

October 21, 2024

Trendful's origin story: from closet to cutting-edge resale software
Trendful partners with Real Authentication to bring trust and transparency to the resale market

Trendful partners with Real Authentication to bring trust and transparency to the resale market

We're thrilled to announce an exciting partnership between Trendful and Real Authentication, a globally recognized leader in the authentication of secondhand luxury goods. This collaboration is a key milestone for us as we continue to enhance the services we provide to resale businesses looking to scale with confidence.

September 27, 2024

Trendful partners with Real Authentication to bring trust and transparency to the resale market